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Communication Arts 2018-07-18T15:05:43+00:00

Communication Arts

A Bachelor of Science in Communication Arts requires a minimum number of 120 credits. Students are required to complete the AUV General Education Curriculum (39 credits), the preparatory courses for the major (6 credits), the core courses for the major (39 credits), an upper-division political science course (3 credits), humanities or social science electives (12 credits), senior project (6 credits), internship (3 credits), and electives (12 credits).

Preparation for the Major

This course introduces students to the fundamental concepts of communication with emphasis on the centrality of communication across a wide variety of contexts and its relevance in society. The course focuses on the structures and processes of communication, including how messages are produced and received in interpersonal and intercultural relations, institutional life, and the world of mediated culture and politics.

This course acquaints students with the study of and practice in the methods of critical thinking, argumentation, and dialogue. The course involves reasoning, both inductive and deductive, and evidence to advance original theses; recognizing and avoiding fallacies; learning to develop and argue propositions of value; comprehending the role of standpoint and context in relation to the audience’s reception of persuasive arguments.

Core Courses

This course introduces students to the major 20th century frameworks for understanding the field of communication and their respective influences in the areas of social and political practice as well as cultural understanding.

This course discusses the traditional and critical theories, concepts, and principles regarding communication between and about people of different racial, ethnic, and cultural backgrounds. Taking a culture-general approach to examining the relationships among culture, communication, context (social, historical, and political), and power, this course emphasizes domestic issues with attention given to how they impact, and are impacted by, international communities.

This course serves as an exploration of “globalization” as a historical—as well as a contested—process, and of cultural, social, technological, economic, political processes at work in “mass media globalization.” Case studies link discussions of specific forms (i.e., music, radio, video, journalism, internet/web cell phones, broadcast satellites, and points of origin) to old and new audiences. These case studies are contextualized in consideration of a specific communication process associated with trade, war, community development, policy-making and reform, and privatization/ deregulation.

Co-requisites: COMM 300 or COMM 330; enrollment restricted to students with Junior or Senior standing. Conflicts are situations in which individuals and groups with differing assumptions about reality clash with one another about right and wrong. This course discusses the nature of communication in such situations, the strengths and weaknesses of the various types of disclosures employed in dealing with them, and visions for transcending conflicts.

This course examines interviewing as a method for eliciting information, resolving problems, and building personal communities. Principles of effective interviewing in a variety of contexts are examined. Students learn about interviewing practices that will be useful to their everyday lives and careers. Students are required to conduct various types of interviews and conduct self-appraisals of their interviewing performance.

This course discusses theories, research methods, and empirical research findings related to the production and effects of mass communication on individuals and society. This course surveys various forms of media, provides an overview of the historical formation of various media channels, and analyzes the impact of mass communication upon popular culture.

This course examines the development of the World Wide Web and multimedia computing, as textual, graphic, video, and audio mass media. Besides examining the personal, commercial, educational, and entertainment uses of the World Wide Web, students will also examine the social and cultural contexts of the World Wide Web, particularly how the information it distributes reflects social, economic, and political power related to gender, race, social class, ethnicity, education, and other social groupings. Students will have the opportunity to develop their own web pages and to create audio and video segments for those pages.

This course offers a study of rhetorical theory that involves exploring periods in rhetorical theory, ranging from Greek antiquity to the present. Also examined is the relationship between rhetorical theory and practice, the purpose(s) and conceptions of rhetoric to the social world, issues of agency and voice, and the role of rhetoric in (re)constituting identities.

This course examines notions of identity in public discourse and introduces theories of discourse, identity, and power in public discourse (i.e., legal, mediated, policy, etc.) on current social issues. Emphases will be placed on the politics of identity, the ways in which identity politics play out in public debate, and in the formation of economic, political, and social policies and realities.

This course introduces a number of conceptual and theoretical problems that have a bearing on the study of communication and its relevance to questions of gender. Explores differences between males and females with respect to communication styles, the cultural motivations for these differences, how they are reproduced in ongoing socialization experiences, their social and political implications, and the stratagems speakers deploy in the course of exploiting, bridging, negotiating, or overcoming such differences.

This course examines the theoretical and research literature on the interaction within organizations and its bearing on individuals and groups in society at large. Some of the themes stressed include the function of organizations within complex technological, market and sociopolitical environments, the communicative challenges of organizing, social responsibility and responsiveness, conflict mediation between organizational groups and actors, corporate wrongdoing, issues management, corporate political activity, institutional ethics, and whistle blowing.

This course analyzes television programs in the context of communication and other social science research in order to examine representations of race, ethnicity, social class, gender, and sexual preference. This course also examines how television contributes resources of interpretation, discussion, and social activities that affect the ways people view society and social groups. Subjects will include: types of representation, how representations have changed over time, multiple interpretations of television representations, how viewers use them, the production practices and conventions that shape them, and the relationship between representations and structured inequality.

This course introduces students to a number of concepts and challenges that arise in the study of U.S. popular culture. Drawing on a variety of theories and perspectives, students will critically examine the role of popular culture within the context of current social, political, and economic realities in the United States.