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Mass Media 2018-07-18T15:11:03+00:00

Mass Media

Mass Communication

A Bachelor of Science in Communication Mass Media requires a minimum number of 120 credits. Students are required to complete the AUV General Education Curriculum (39 credits), the preparatory courses for the major (6 credits), the core courses for the major (42 credits), humanities or social science electives (12 credits), senior project (6 credits), internships (6 credits), and free electives (12 credits).

Preparation for the Major

This course discusses the traditional and critical theories, concepts, and principles regarding communication between and about people of different racial, ethnic, and cultural backgrounds. Taking a culture-general approach to examining the relationships among culture, communication, context (social, historical, and political), and power, this course emphasizes domestic issues with attention given to how they impact and are impacted by, international communities.

This course acquaints students with basic statistical methods for analysis of data in psychology, descriptive and inferential statistics, hypothesis testing, parametric tests of significance, linear regression and correlation, analysis of variance, and nonparametric techniques.

Core Courses

This course introduces students to the critical study of media representation and digital video production. Students learn critical media literacy aimed at analyzing mainstream representations of Otherness while exploring the concepts of voice, style, and structure using alternative productions that challenge dominant images. Students will make short media productions in which they turn the critical lens on the Other-izers by occupying and interrogating producer, subject, and audience positions. Students will also explore content around identity by creating analytical media memoirs about aspects of their personal history.

This course is a critical and historical examination of 19th, 20th, and 21st century analog and digital mass media/communication technologies. Course content introduces the role of media technology in human creative activity and examines the contexts in which new technologies come into use. Students will examine economic and political issues that have (and do) influence the selection of some technologies and standards over others. Students may have the opportunity to create media projects applying course concepts.

This course serves as an exploration of “globalization” as a historical—as well as a contested—process, and of cultural, social, technological, economic, political processes at work in “mass media globalization.” Case studies link discussions of specific forms (i.e., music, radio, video, journalism, internet/web cell phones, broadcast satellites, and points of origin) to old and new audiences. These case studies are contextualized in consideration of a specific communication process associated with trade, war, community development, policy-making and reform, and privatization/ deregulation.

This course examines the distribution of media products and focuses on identifying and critiquing distribution patterns, structures, practices, and the institutions that offer mediated experience. Course content highlights two parallel trends in the context of technological advances and convergences, including the consolidation of mass media industries and the simultaneous empowerment of independent and guerilla distribution. Students will be able to examine and work within a number of distributor models and strategies including grassroots/community media, self-publishing, viral marketing, festivals, trade shows, pod and web casting.

This course introduces students to print journalism, specifically news writing and reporting. The fundamentals of journalism (i.e., accuracy, objectivity and fairness, interviewing, etc.), basic news writing skills (i.e., AP style), and reporting skills (i.e., database research) are presented. Students may also examine the development, technologies, professions, and conventions of print journalism.

This course examines the development, technologies, professions, and conventions of news in regard to film, radio, TV, and the World Wide Web; explains the processing of information during the creation of broadcast news; considers various influences on electronic journalism; and compares electronic and print journalism.

This course explores theories and methods used in scholarly and commercial industrial research on media uses, interpretations and effects. Focuses are on communication structures, contexts and processes that influence the connections between receiving information, constructing meaning and attitudes of individual and social behavior. Students may have the opportunity to create media projects applying course concepts.

This course discusses theories, research methods, and empirical research findings related to the production and effects of mass communication on individuals and society. This course surveys various forms of media, provides an overview of the historical formation of various media channels, and analyzes the impact of mass communication upon popular culture.

This course examines the development of the World Wide Web and multimedia computing, as textual, graphic, video, and audio mass media. Besides examining the personal, commercial, educational, and entertainment uses of the World Wide Web, students will also examine the social and cultural contexts of the World Wide Web, particularly how the information it distributes reflects social, economic, and political power related to gender, race, social class, ethnicity, education, and other social groupings. Students will have the opportunity to develop their own web pages and to create audio and video segments for those pages.

This course introduces a number of conceptual and theoretical problems that have a bearing on the study of communication and its relevance to questions of gender. It explores differences between males and females with respect to communication styles, the cultural motivations for these differences, how they are reproduced in ongoing socialization experiences, their social and political implications, and the stratagems speakers deploy in the course of exploiting, bridging, negotiating or overcoming such differences.

This course analyzes television programs in the context of communication and other social science research in order to examine representations of race, ethnicity, social class, gender, and sexual preference. This course also examines how television contributes resources of interpretation, discussion, and social activities that affect the ways people view society and social groups. Subjects will include: types of representation; how representations have changed over time, multiple interpretations of television representations, how viewers use them, the production practices and conventions that shape them, and the relationship between representations and structured inequality.

This course introduces students to a number of concepts and challenges that arise in the study of U.S. popular culture. Drawing on a variety of theories and perspectives, students will critically examine the role of popular culture within the context of current social, political, and economic realities in the United States.

This course focuses on integrating political and social analysis with studio production. Discussions of community-based media and independent media makers will be used in creating alternatives to corporate commercial media. The course provides the technical means and creative encouragement to make alternative studio productions.