MEDIA COMMUNICATIONS AND PUBLIC RELATIONS

MEDIA COMMUNICATIONS AND PUBLIC RELATIONS

MEDIA COMMUNICATIONS AND PUBLIC RELATIONS 302: Media Production and Context (MASS 302, 3 Credits)
Introduces the critical study of media representation, digital video production, and media literacy aimed at analyzing mainstream representations of Otherness. Explores the concepts of voice, style, and structure using alternative productions that challenge dominant images. Develops short media productions that turn the critical lens on the Other-izers by occupying and interrogating the positions of producer, subject, and audience. Explores content around identity by creating analytical media memoirs about aspects of their personal history.

MEDIA COMMUNICATIONS AND PUBLIC RELATIONS 303: Mass Media and Technology (MASS 303, 3 Credits)
Critically examines 19th, 20th, and 21st century analog and digital mass media/communication technologies. Introduces the role of media technology in human creative activity and examines the contexts in which recent technologies come into use. Examines economic and political issues that have (and do) influence the selection of some technologies and standards over others. May apply learned concepts to create media projects.

MEDIA COMMUNICATIONS AND PUBLIC RELATIONS 304: Global Media (MASS 304, 3 Credits)
Explores “globalization” as a historical—as well as a contested—process, and of cultural, social, technological, economic, political processes at work in “mass media globalization.” Links case studies of specific forms (i.e., music, radio, video, journalism, internet/web cell phones, broadcast satellites, and points of origin) to old and new audiences through discussion. Contextualizes specific communication processes associated with trade, war, community development, policymaking, reform, and privatization/deregulation.

MEDIA COMMUNICATIONS AND PUBLIC RELATIONS 306: Media Distribution (MASS 306, 3 Credits)
Examines the distribution of media products and focuses on identifying and critiquing distribution patterns, structures, practices, and the institutions that offer mediated experience. Highlights two parallel trends in the context of technological advances and convergences: the consolidation of mass media industries, and the simultaneous empowerment of independent and guerilla distribution. Studies and encourages work within several distributor models and strategies including grassroots/community media, self-publishing, viral marketing, festivals, trade shows, pod and web casting.

MEDIA COMMUNICATIONS AND PUBLIC RELATIONS 315A: The News: Print Journalism (MASS 315A, 3 Credits)
Introduces print journalism, specifically news writing and reporting, the fundamentals of journalism (i.e., accuracy, objectivity and fairness, interviewing, etc.), basic news writing skills (i.e., AP style), and reporting skills (i.e., database research) are presented. Examines the development, technologies, professions, and conventions of print journalism.

MEDIA COMMUNICATIONS AND PUBLIC RELATIONS 315B: The News: Electronic Journalism (MASS 315B, 3 Credits)
Examines the development, technologies, professions, and conventions of news in film, radio, TV, and the World Wide Web. Explains the processing of information during the creation of broadcast news. Considers various influences on electronic journalism. Compares electronic and print journalism.

MEDIA COMMUNICATIONS AND PUBLIC RELATIONS 324: Media Effects (MASS 324, 3 Credits)
Explores theories and methods used in scholarly and commercial industrial research on media uses, interpretations and effects. Focuses on communication structures, contexts and processes that influence the connections between receiving information, constructing meaning and attitudes of individual and social behavior. Applies course concepts to create media projects. 

MEDIA COMMUNICATIONS AND PUBLIC RELATIONS 457: Video Studio Production (MASS 457, 3 Credits)
Focuses on integrating political and social analysis with studio production. Discusses use of community-based media and independent media makers in creating alternatives to corporate commercial media. Provides the technical means and creative encouragement to make alternative studio productions.