Communication

Vietnam has a long literary tradition and students like you who are “wired” to the web. The AUV programs in communication train journalists and public relations professionals for the 21st century, with an emphasis on the “new media” and social networking as well as excellent writing and analytical skills needed by firms and media in Vietnam and the world. All students at AUV will benefit from great internships as well as teachers who have practical “real world” experience to go along with their outstanding academic credentials from highly respected universities in the U.S.

Communication Arts

A Bachelor of Science in Communication Arts requires a minimum number of 120 credits. Students are required to complete the AUV General Education Curriculum (39 credits), the preparatory courses for the major (6 credits), the core courses for the major (39 credits), an upper-division political science course (3 credits), humanities or social science electives (12 credits), senior project (6 credits), internship (3 credits), and free electives (12 credits).

Preparation for the Major

This course introduces students to the fundamental concepts of communication with emphasis on the centrality of communication across a wide variety of contexts and its relevance in society. Focuses on the structures and processes of communication, including how messages are produced and received in interpersonal and intercultural relations, institutional life, and the world of mediated culture and politics.
This course acquaints students with the study of and practice in the methods of critical thinking, argumentation, and dialogue. Involves using reasoning, both inductive and deductive, and evidence to advance original theses; recognizing and avoiding fallacies; learning to develop and argue propositions of value; comprehending the role of standpoint and context in relation to audience reception of persuasive arguments.

Core Courses

This course introduces students to the major 20th century frameworks for understanding the field of communication and their respective influences in the areas of social and political practice as well as cultural understanding.
This course discusses the traditional and critical theories, concepts, and principles regarding communication between and about people of different racial, ethnic, and cultural backgrounds. Taking a culture-general approach to examining the relationships among culture, communication, context (social, historical, political), and power, this course emphasizes domestic issues with attention given to how they impact, and are impacted by, international communities.
This course serves as an exploration of “globalization” as an historical — as well as a contested — process, and of cultural, social, technological economic political processes at work in “mass media globalization”. Case studies link discussions of specific forms (i.e., music, radio, video, journalism, internet/web cell phones, broadcast satellites, and points of origin) to old and new audiences. These case studies are contextualized in a consideration of specific communication processes associated with trade, war, community development, policy making and reform, and privatization/ deregulation.
Co-requisites: COMM 300 or COMM 330; enrollment restricted to students with Junior or Senior standing. Conflicts are situations in which individuals and groups with differing assumptions about reality clash with one another about right and wrong. This course discusses the nature of communication in such situations, the strengths and weaknesses of the various types of disclosures employed in dealing with them, and visions for transcending conflicts.
This course examines interviewing as a method for eliciting information, resolving problems, and building personal communities. Principles of effective interviewing in a variety of contexts are examined. Students learn about interviewing practices that will be useful to their everyday lives and careers. Students are required to conduct various types of interviews and self-appraisals of interviewing performance.
This course discusses theories, research methods, and empirical research findings related to the production and effects of mass communication on individuals and society. This course surveys various forms of media, provides an overview of the historical formation of various media channels, and analyzes the impact of mass communication upon popular culture.
This course examines the development of the World Wide Web and multimedia computing, as textual, graphic, video, and audio mass media. Besides examining the personal, commercial, educational, and entertainment uses of the World Wide Web, students will also examine the social and cultural contexts of the World Wide Web, particularly how the information it distributes reflects social, economic, and political power related to gender, race, social class, ethnicity, education, and other social groupings. Students will have the opportunity to develop their own web pages and to create audio and video segments for those pages.
This course offers a study of rhetorical theory that involves exploring periods in rhetorical theory, ranging from Greek antiquity to the present. Also examined is the relationship between rhetorical theory and practice, the purpose(s) and conceptions of rhetoric to the social world, issues of agency and voice, and the role of rhetoric in (re)constituting identities.
This course examines notions of identity in public discourse and introduces theories of discourse, identity, and power in public discourse (i.e., legal, mediated, policy, etc.) on current social issues. Emphases will be placed on the politics of identity, the ways in which identity politics play out in public debate, and in the formation of economic, political, and social policies and realities.
This course introduces a number of conceptual and theoretical problems that have a bearing on the study of communication and its relevance to questions of gender. Explores differences between males and females with respect to communication styles, the cultural motivations for these differences, how they are reproduced in ongoing socialization experiences, their social and political implications, and the stratagems speakers deploy in the course of exploiting, bridging, negotiating, or overcoming such differences.
This course examines the theoretical and research literature on the interaction within organizations and its bearing on individuals and groups in society at large. Some of the themes stressed include the function of organizations within complex technological, market and sociopolitical environments, the communicative challenges of organizing, social responsibility and responsiveness, conflict mediation between organizational groups and actors, corporate wrongdoing, issues management, corporate political activity, institutional ethics, and whistle blowing.
This course analyzes television programs in the context of communication and other social science research in order to examine representations of race, ethnicity, social class, gender, and sexual preference. This course also examines how television contributes resources of interpretation, discussion, and social activities that affect the ways people view society and social groups. Subjects will include: types of representation, how representations have changed over time, multiple interpretations of television representations, how viewers use them, the production practices and conventions that shape them, and the relationship between representations and structured inequality.
This course introduces students to a number of concepts and challenges that arise in the study of U.S. popular culture. Drawing on a variety of theories and perspectives, students will critically examine the role of popular culture within the context of current social, political, and economic realities in the United States.

Mass Media

A Bachelor of Science in Communication Mass Media requires a minimum number of 120 credits. Students are required to complete the AUV General Education Curriculum (39 credits), the preparatory courses for the major (6 credits), the core courses for the major (42 credits), humanities or social science electives (12 credits), senior project (6 credits), internships (6 credits), and free electives (12 credits).

Preparation for the Major

This course discusses the traditional and critical theories, concepts, and principles regarding communication between and about people of different racial, ethnic, and cultural backgrounds. Taking a culture-general approach to examining the relationships among culture, communication, context (social, historical, political), and power, this course emphasizes domestic issues with attention given to how they impact, and are impacted by, international communities.
This course acquaints students with basic statistical methods for analysis of data in psychology, descriptive and inferential statistics, hypothesis testing, parametric tests of significance, linear regression and correlation, analysis of variance, and nonparametric techniques.

Core Courses

This course introduces students to the critical study of media representation and digital video production. Students learn critical media literacy aimed at analyzing mainstream representations of Otherness while exploring the concepts of voice, style, and structure using alternative productions that challenge dominant images. Students will make short media productions in which they turn the critical lens on the Other-izers by occupying and interrogating producer, subject, and audience positions. Students will also explore content around identity by creating analytical media memoirs about aspects of their personal history.
This course is a critical and historical examination of 19th, 20th, and 21st century analog and digital mass media/communication technologies. Course content introduces the role of media technology in human creative activity and examines the contexts in which new technologies come into use. Students will examine economic and political issues that have (and do) influence the selection of some technologies and standards over others. Students may have the opportunity to create media projects applying course concepts.
This course serves as an exploration of “globalization” as an historical — as well as a contested — process, and of cultural, social, technological economic political processes at work in “mass media globalization”. Case studies link discussions of specific forms (i.e., music, radio, video, journalism, internet/web cell phones, broadcast satellites, and points of origin) to old and new audiences. These case studies are contextualized in a consideration of specific communication processes associated with trade, war, community development, policy making and reform, and privatization/ deregulation.
This course examines the distribution of media products and focuses on identifying and critiquing distribution patterns, structures, practices, and the institutions that offer mediated experience. Course content highlights two parallel trends in the context of technological advances and convergences, including the consolidation of mass media industries and the simultaneous empowerment of independent and guerilla distribution. Students will be able to examine and work within a number of distributor models and strategies including grassroots/community media, self-publishing, viral marketing, festivals, trade shows, pod and web casting.
This course introduces students to print journalism, specifically news writing and reporting. The fundamentals of journalism (e.g., accuracy, objectivity and fairness, interviewing, etc.), basic news writing skills (e.g., AP style), and reporting skills (e.g., database research) are presented. Students may also examine the development, technologies, professions, and conventions of print journalism.
This course examines the development, technologies, professions, and conventions of news in regard to film, radio, TV, and the WWW; explains the processing of information during the creation of broadcast news; considers various influences on electronic journalism; and compares electronic and print journalism.
This course explores theories and methods used in scholarly and commercial industrial research on media uses, interpretations and effects. Focuses are on communication structures, contexts and processes that influence the connections between receiving information, constructing meaning and attitudes of individual and social behavior. Students may have the opportunity to create media projects applying course concepts.
This course discusses theories, research methods, and empirical research findings related to the production and effects of mass communication on individuals and society. This course surveys various forms of media, provides an overview of the historical formation of various media channels, and analyzes the impact of mass communication upon popular culture.
This course examines the development of the World Wide Web and multimedia computing, as textual, graphic, video, and audio mass media. Besides examining the personal, commercial, educational, and entertainment uses of the World Wide Web, students will also examine the social and cultural contexts of the World Wide Web, particularly how the information it distributes reflects social, economic, and political power related to gender, race, social class, ethnicity, education, and other social groupings. Students will have the opportunity to develop their own web pages and to create audio and video segments for those pages.
This course introduces a number of conceptual and theoretical problems that have a bearing on the study of communication and its relevance to questions of gender. Explores differences between males and females with respect to communication styles, the cultural motivations for these differences, how they are reproduced in ongoing socialization experiences, their social and political implications, and the stratagems speakers deploy in the course of exploiting, bridging, negotiating, or overcoming such differences.
This course analyzes television programs in the context of communication and other social science research in order to examine representations of race, ethnicity, social class, gender, and sexual preference. This course also examines how television contributes resources of interpretation, discussion, and social activities that affect the ways people view society and social groups. Subjects will include: types of representation; how representations have changed over time, multiple interpretations of television representations, how viewers use them, the production practices and conventions that shape them, and the relationship between representations and structured inequality.
This course introduces students to a number of concepts and challenges that arise in the study of U.S. popular culture. Drawing on a variety of theories and perspectives, students will critically examine the role of popular culture within the context of current social, political, and economic realities in the United States.
This course focuses on integrating political and social analysis with studio production. Discussions of community-based media and independent media makers will be used in creating alternatives to corporate commercial media. The course provides the technical means and creative encouragement to make alternative studio productions.